Årets Kock - Det Officiella Svenska Mästerskapet i Professionell Matlagning

Årets Kock is Sweden’s premier professional cooking competition, broadcast nationally on TV4.
For the 2019 season, I worked on developing the visual language for the event across stage, broadcast, and exhibition environments.

The scope extended beyond graphic design into spatial application. The identity needed to function seamlessly across large-scale stage prints, screen graphics for the televised finale, exhibition areas, historical installations, and supporting event materials. Much of the work was developed based on areas 3D models and area plans, requiring strong spatial awareness and anticipation of how the visuals would translate in physical production.

The visual concept centred around a collage-based “forest pattern” constructed from food ingredients, creating a distinctive and flexible system that could scale across surfaces and formats.

The project strengthened my ability to structure complex design systems, manage high-volume deliverables, and present concept-driven solutions within tight production timelines.