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Loud of Sweden
Project Type
Graphic Design and 3D Visualisation, Created as a part of LA+B design agency
Date
May 2019
Location
Stockholm, Sweden
Role
Lead Designer
Loud of Sweden is a wireless audio technology company focused on sound systems for public spaces. I was part of a tight three-person brand building team, defining the brand during an early stage of the company’s development, helping move the business into a market-ready stage.
The main challenge was developing a full brand foundation with limited source material. At the time, the company had a name, an early logo draft, and product prototypes still in production overseas. Through workshops, competitor research, and audience analysis, we defined the company’s mission, positioning, unique value proposition, and tone of voice.
This resulted in a full brand platform, including the brand statement and tagline “Simply Sound”, supported by a clean, Scandinavian-inspired visual language. To support sales and partner communication before final product availability, we developed high-quality 3D product visualisations and retail environment mockups.
The project strengthened my understanding of end-to-end brand building, from strategy and messaging to visual execution.
