MMA Soap Opera - YouTube channel

MMA Soap Opera is a self-initiated YouTube project focused on mixed martial arts, created as an exploration of long-form content strategy, branding, and full-cycle video production.

I was responsible for the entire production pipeline which involved topic research, scripting, on-camera presentation, filming, editing, branding, and channel marketing.

The project was run with a clear framework: a 6 month production window and a goal of reaching 1,500 subscribers, which was achieved within that timeframe.

The main challenge was maintaining production quality while publishing at the pace required by a fast-moving sport. In retrospect, the content was overproduced relative to the format, which limited scalability and output frequency.

The key learning was understanding the trade-off between production value and speed.
I also got better understanding of where solo production is effective, where a team-based setup makes more sense and how that is dependent on the topic of the content. The project clarified my preference for collaborative production environments or formats that allow for deeper conceptual work rather than fast content.